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You are here: Home Modules Module Examples Module 2 Examples Example 13 - Project ALERT drug prevention program
Example 13 - Project ALERT drug prevention program Print E-mail
Module 2 Examples
Ontario Public Health Practioners

Project ALERT is a drug prevention program for middle-school students (Ellickson, McCaffrey, Ghosh-Dastidar, & Longshore, 2003). The program successfully uses evidence-based multiple interventions to target the personal level - behaviour and skills - as well as making a change at the organization level with an adapted curriculum.

Project ALERT is designed to "motivate students against using drugs and to give them the skills they need to translate that motivation into effective resistance behaviour, an approach that is widely viewed as the state of the art in drug use prevention" (p.1830). The Project ALERT curriculum is based on the "social influences" model of prevention and synthesizes three theories of behaviour change:
  • The health-belief model, which focuses on cognitive factors that motivate healthy behaviour;
  • The social-learning model, which emphasizes social norms and significant others as key determinants of behaviour; and
  • The self-efficacy theory of behaviour change, in which the belief one can accomplish a task is essential to effective action.

The curriculum seeks to change students' beliefs about drug norms and the social, emotional and physical consequences of using drugs; help them identify and resist pro-drug pressures from parents, peers, the media and others; and to build resistance self-efficacy - that is, believe they can successfully resist pro-drug influences. ALERT uses interactive teaching, such as question-and-answer techniques and small-group activities, which appear to be a crucial element in the effectiveness of this type of curriculum (p.1831).

Last Updated on Monday, 01 June 2009 07:47